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United Apartments Case Study

The problem

Between 2017 and 2018 enrollment at Central Michigan University dropped by nearly 10%. Thus, the university started a new requirement for sophomores to stay on campus in addition to freshmen.

United Apartments was looking for a new way to differentiate themselves from competitors and get measurable results, unlike the ones they’d previously received from listing sites like rentcollegepads.com.

The solution

Our team met with Nikki Hookham after LeaseCon 2018 and rolled out a plan leveraging our proprietary solutions. These included: detailed ad targeting, personalized videos, and optimization for the most popular platforms for students.

Results

Leads Captured

Leases Signed

% Lead Conversion

Leads Captured

Leases Signed

% Lead Conversion

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Address

10255 42nd Ave.
Allendale, MI 49503
(313)-399-0925

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