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Campus West Case Study

The problem

At the beginning of 2018, the off-campus housing market shifted towards higher-end, luxurious housing. Campus West was having a difficult time leasing their 4 bed/2 bath townhomes.

They needed to try a new marketing channel, or their pre-lease numbers would continue to lag behind previous years.

The solution

After meeting with Alan (owner) and the Campus West Leasing Team, we realized Campus West needed to reach students who were looking for housing in a lower price range. Together, we leveraged their popular leasing specials using social media platforms, alongside our unique products such as: automated text messages, and lead info being sent directly to on-site staff.

Results

Leads Captured

Leases Signed

% Lead Conversion

Leads Captured

Leases Signed

% Lead Conversion

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Address

10255 42nd Ave.
Allendale, MI 49503
(313)-399-0925

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