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Campus View Case Study

The problem

Between 2014 and 2018 four student housing properties at Grand Valley State University were added to the market. Thus, there were far more off-campus student housing beds than there were students living off-campus.

Campus View was looking for a new way to stand out in an over-saturated market and LeaseUp, while also being financially efficient.

The solution

Our team met with property manager Ben Jansen and collaborated to develop new marketing strategies. Leveraging Campus View’s positive brand image and strong relationship with the university, we generated leads using: tour scheduling through Leasing Funnels, YouTube ad retargeting, and personalized videos.

Results

Leads Captured

Leases Signed

% Lead Conversion

Leads Captured

Leases Signed

% Lead Conversion

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Address

10255 42nd Ave.
Allendale, MI 49503
(313)-399-0925

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