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The Resident Journey: Advertising to Students in 2020

The Resident Journey: Advertising to Students in 2020

If you’re in a relationship or you desire to be, I want you to imagine this scenario for a moment: You are at one of your favorite restaurants in town enjoying a nice juicy burger. You’re all by yourself so you don’t have to worry about being fancy. You’ve got a full...

Instagram metrics for student housing: What you need to know

Instagram metrics for student housing: What you need to know

When it comes to digital marketing, especially in paid ads, it's important to understand what all of your reporting metrics mean. We've created a short and concise list of terms to help you comprehend and leverage the data from your paid instagram ads. Reach: the...

Getting leads that convert into leases

Getting leads that convert into leases

Welcome to our first #LeaseUpLeaders blog post! We are all about helping you guys lease up your student housing properties using creative tactics and entertainment. You can watch the video at the bottom of this page to get a quick understanding, but in this post, we...

Reaching students during COVID-19 outbreak

Reaching students during COVID-19 outbreak

Welcome to our first #LeaseUpLeaders blog post! We are all about helping you guys lease up your student housing properties using creative tactics and entertainment. You can watch the video at the bottom of this page to get a quick understanding, but in this post, we...

How to get the most out of resident reach

How to get the most out of resident reach

It’s important to know how your ads are doing and how many leads Resident Reach is bringing you. However, it’s arguably more important to understand the services you’re paying for and how to maximize them to your benefit. We want to make certain that we are always...

3 tips for generating leads in student housing

3 tips for generating leads in student housing

The secret to getting traffic in the door When I talk to student housing marketers and ask what their primary challenges are it generally comes down to one thing: getting more traffic in the door. I then ask what solutions they've tried and they rattle off the usual...

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